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Our Story

The Gift of Agave


From ancient times preceding the Spanish conquest, the agave plant has been a vital resource for the people of Mexico, offering a range of products including food, beverages, textile fibers, and construction materials. The richness of Mexico's agave diversity is unparalleled, with nearly 70% of all agave species flourishing exclusively in Mexican soil. Within the diverse maguey family, the agave genus holds significant prominence across the country, serving as a vital source for textile fibers and the production of distilled spirits like pulque, tequila (Agave tequilana Weber), Bacanora, and the ubiquitous mezcal (primarily from Agave Angustifolia Haw).

During the Mexican Revolution, mezcal, pulque, and tequila gained immense popularity. These spirits played a crucial role, boosting the spirits of soldiers and alleviating their fatigue and homesickness, making them the cherished companions of the brave men and women who fought valiantly during those revolutionary times.

The History Behind the Name


MX1910 Mezcal draws its name from a pivotal period in Mexican history—the Mexican Revolution, formally commencing on November 20th, 1910. This historic revolution marked the end of dictatorship in Mexico, ushering in the era of a constitutional republic.

In the subsequent year of 1911, Francisco I. Madero assumed the presidency with the support of affluent hacienda owners and ranchers, as they believed his presidency would safeguard their activities and political stature within the new government system. Simultaneously, laborers, tenants, and apparatchiks were ablaze with indignation, fueled by centuries of exploitation, injustices, and land dispossession. This deep-seated resentment fueled ongoing conflicts across the nation, notably in the south, where Emiliano Zapata's peasant army reclaimed lands allegedly seized by prosperous hacienda owners.

Mezcal emerged as a vital protagonist in this revolutionary era, serving both as a medium of exchange and a catalyst for cultural unity. Notably, Zapata's revolutionary army was instructed to protect mezcaleros and their cherished elixir within the Zapatista camps, as the proceeds from its sale played a critical role in acquiring ammunition, stationery, and other necessities for the regional commands. The culmination of this revolutionary upheaval was the Constitution of 1917, a groundbreaking document that enshrined principles like the separation of church and state, state ownership of the subsoil, communal land ownership, and the rights of labor to organize and strike. This monumental constitution was formally adopted on February 5, 1917.

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