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Our Story

The gift of Agave

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Since pre-Hispanic times, agave has provided the people of Mexico with various products such as food, beverages, textile fibers, and elements for building houses.

Mexico has the most incredible diversity of maguey and agave in the world, with approximately 70% of all species growing only in Mexican soil.  Among the maguey, the agave genus is one of the most used throughout the country to produce textile fibers and distilled spirits such as pulque, tequila (Agave tequilana Weber), bacanora, and of course, mezcal  (the most common, Agave Angustifolia Haw).

Mezcal, pulque, and tequila were very popular during the Mexican Revolution. It is said that it helped the soldiers take courage and mitigate their fatigue and nostalgia for their families, making these spirits the companion of the men and women who fought during the revolutionary war.

MX1910 The History Behind the Name

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The Mexican Revolution formally began on November 20th, 1910, ending the dictatorship in Mexico and establishing a constitutional republic.

During the year 1911, Francisco I. Madero became president with the support of the wealthy hacienda owners and ranchers since they considered that this would guarantee the continuity of their activities and political positions in the new government system.

 

The laborers, tenants, and apparatchiks were inflamed by the abuses and injustices of centuries of exploitation, and land dispossession sponsored continued fighting throughout large segments of the country, including the south, where Emiliano Zapata’s army of peasants seized lands that had purportedly been stolen by affluent hacienda owners.

Mezcal production played an essential role in the revolutionary war since it became a product-exchange currency, as well as an element of cultural cohesion. Zapata’s revolutionary army had orders to protect the mezcaleros and the valued spirit from being stolen or consumed in the Zapatista camps since part of the sale of this drink was destined for the purchase of ammunition, stationery, and other expenses of the regional commands.

The Mexican Revolution sparked the Constitution of 1917, which provided for the separation of church and state, government ownership of the subsoil, ownership of land by communal groups, and the right of labor to organize and strike. The Constitution was signed on February 5, 1917.

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